SCAMMPERR is a super simple tool developed by creativity expert Michael Michalko for brainstorming product ideas, but it can also be used for brainstorming marketing campaigns or finding lateral solutions to problems.
This is what you do:
Take a product or a situation (a candle, a magazine, an advert, a company) and then alter it. Try each of the following ways to alter it:
I'd LOVE to see some of you give this a try with your products and share your thoughts. You'll be surprised how many ideas you can come up with.